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Website optimization refers to the optimization of your website in order to improve its visibility and ranking in search engine results.
So what exactly is Website Optimization?
Optimizing your website involves optimizing various elements of the pages on your site so that Google and other search engines will rank your site higher in their search results. This includes optimizing the page title, meta description, headings, content, images, and URL, in order to make the page more relevant, informative, and useful to both users and search engine bots. By optimizing these elements, you can improve the ranking of your pages and drive more relevant traffic to your site.
Why Optimization so Important to Your Business
Increased visibility: Optimizing your website for search engines can improve your ranking in search results and increase your visibility to potential customers.
Increased traffic: Higher search rankings can lead to increased organic traffic to your website, which can lead to more leads and sales.
Better user experience: Many best practices for search engine optimization (SEO) also improve the user experience, such as making your site easier to navigate and faster to load.
Competitive advantage: By optimizing your website, you can gain a competitive advantage over other sites that are not optimized, allowing you to capture more of the available traffic in your market.
Cost-effective marketing: SEO is a cost-effective form of marketing, as you can reach a large audience without having to pay for advertising.
Long-term results: Unlike paid advertising, the results of SEO are long-lasting and continue to provide benefits even after the initial optimization efforts have been completed.
What does it cost to optimize my site?
Optimization costs vary from optimizing a whole site to just optimizing a single page.
The cost for an entire site would obviously vary depending on the number of pages on that site.
You will pay a typical agency $100 to $250 per hour for optimization work. We charge per page because you don’t need to optimize all your pages.
You should optimize your home page and your products and services pages.
We charge a one-time fee of $450. to optimize your Home page and an additional $200. per Service and Product page.
Note: There is no real need to optimize the other pages on your site.
Understanding the Content Side of Search Engine Optimization
What works is content that is informative, engaging & relevant that encourages visitors to take action. There is a technical side to this as well.
What do Google and the other search engines want?
We give Google what it wants because Google wants what you want.
Google knows that if you don’t like using their search engine and don’t find the information you want you’ll go somewhere else.
The point being is to use content that you yourself and visitors to your site would find engaging and informative & perhaps willing to share.
Understanding How Google’s Search Engine Works
Once Google discovers a page URL, it visits, or crawls, that page to find out what’s on it.
The Googlebot renders the page and analyzes both the text and non-text content as well as the overall visual layout to decide where it should appear in Search results. The better that Google can understand your site, the better we can match it to people who are looking for your content.” To your left is a video explaining how Google Search Works.
Six Things You Should Do When Optimizing Your Page
- Optimizing for ‘search intent’ you want people to find you that are ready to buy.
- Use descriptive URLs
- Strategically place your target keyword in the title, meta description, and H1 tags
- Make sure your page loads quickly. Both visitors & Google hate slow loading pages.
- Use descriptive alt tags for images and add descriptions
- Use Schema markup where it makes sense to increase your click through rates.
Five Things You Should Not Do When Optimizing Your Page
- Don’t Keyword stuff. Use them and variations of them strategically, don’t just stick them anywhere.
- Don’t just scrap copy from another site and paste it into yours.
- Don’t use auto-generated content software when creating text content.
- Don’t hide text in the HTML code. Guidelines say that both humans and bots should see what’s on the page.
- Avoid duplicate content on the pages of your website. Have one page per topic.
Which Pages Should I Optimize on my site first?
Optimize your Home page and Services pages. These are the pages that are going to be most relevant to people searching for your goods and services.
You also want to optimize the pages that support these pages.
You don’t need to optimize all the pages on your site. There is no need to optimize pages like About Us or Contact Us etc.
Three Factors that determine how much on-page SEO Costs
- The number of pages you want optimized.
- The amount and type of content you have on the page.
- The level of competition for the search terms the page is trying to rank for.
On-page optimization is an ongoing process. There are only ten organic positions on search engine results 1st page and your competitors are always trying to push you off. For local small business on-page optimization is part and parcel of your monthly fee.