Keyword Research

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Keyword Research & Why You need it!

Keyword research is the very FOUNDATION for success online marketing. Keywords are the words typed into the search engines by people trying to find the products and services you’re selling. Google’s goal is to match your search query with the most relevant pages.

Keyword ResearchWhy Keyword Research is Important to Your Business

You can spend a fortune on a website with all the latest design trends, great content, videos etcetera, but if no one can find you online you’ve just wasted a lot of time and money. This can be a very hard reality for most small business people.

By consulting with an SEO professional you will be able to get the traffic you need but more importantly the right kind of traffic. You want people who have a high buying intent to find you because they are ready to make a purchase.

Developing Content around your Keyword Phrases

Once you have identified your keywords you need to develop engaging and relevant content around those phrases. Here is an example. Let’s say you are a plumber in Ottawa. The top searches would be Ottawa Plumber, Plumbers Ottawa, Plumbers in Ottawa. The searches that we want to optimize for that have a higher purchase intent would be Emergency plumbing services in Ottawa or Repair leaky pipe.