When optimizing a web page you should Use descriptive URLs
Using descriptive URLs is an essential practice in web page optimization for several reasons:
Readability: Descriptive URLs are more human-readable and provide users with a clear idea of the content of the page before clicking on the link. This transparency enhances the user experience.
Navigation: Users can often guess the content of a page by looking at the URL. A descriptive URL helps users navigate your site more effectively.
Search Engine Optimization (SEO):
Keywords in URL: Search engines consider the keywords in a URL as one of the factors when determining the relevance of a page to a search query. Using descriptive keywords in the URL can contribute to better search engine rankings.
Click-Through Rate (CTR): A clear, descriptive URL can attract more clicks in search engine results pages (SERPs) as users are more likely to click on a link that they believe will take them to a relevant page.
Screen Readers: Descriptive URLs can be more accessible for users with disabilities who rely on screen readers. A concise and informative URL structure aids in conveying the page’s content to users who may not be able to visually analyze the page.
Ease of Sharing: Descriptive URLs are more shareable. When users share links on social media or other platforms, a URL that gives a clear indication of the content is more likely to attract clicks and engagement.
Professionalism: A well-crafted, descriptive URL gives an impression of professionalism and attention to detail. It contributes to the overall credibility and trustworthiness of your website.
Avoidance of URL Ambiguity:
Avoid Misinterpretation: A generic or auto-generated URL (e.g., containing numbers or symbols) may not convey the topic or purpose of the page accurately. Descriptive URLs help in avoiding ambiguity and potential misinterpretation.
Ease of Maintenance: A descriptive URL makes it easier for website administrators and developers to understand the content of a page, facilitating future maintenance and updates.
Canonical Tags: Descriptive URLs can be particularly helpful when implementing canonical tags. These tags signal to search engines the preferred version of a page in cases where multiple URLs may lead to the same content.
In summary, using descriptive URLs is a best practice that not only contributes to better SEO but also enhances the user experience, accessibility, and overall professionalism of a website. When optimizing a web page, it’s important to consider every aspect that contributes to both search engine visibility and user satisfaction.